For a long time, Russian products have been thought by Chinese companies primarily as energy, machinery, industrial goods, and traditional trade. However, the consumer market is changing.
China customs data shows that the Russian pet product market was worth approximately 590 billion rubles (about $7.1 billion) in 2025, maintaining growth for three consecutive years, with an annual growth rate of approximately 15.8%. Structurally, pet food still dominates, accounting for about 83% of the overall market; however, non-basic consumer goods such as pet supplies, grooming products, and snacks are also growing in tandem.
The industry's growth logic is also changing. Previously, growth was largely driven by the expansion of the pet population, but the current market is gradually shifting towards consumption upgrades, increased average order values, and the formation of long-term consumer habits. This means that for Chinese companies, opportunities are beginning to shift from simply exporting to focusing on consumer product capabilities.
